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What's The Score

Over many years I have explored the success of many of the world’s leading sportspeople and coaches, using what they share as part of my personal development journey. Sports are a great source of inspiration for businesses, teaching us about teamwork, leadership, perseverance, and more. The behaviours and skills needed to start and scale any enterprise.

In this week’s edition of ‘Unleash the Power’, we will explore some of the lessons that businesses can learn from different sports. But we will also explore what sports teams can learn from business and how that could be the secret to commercial sustainability.

What can businesses learn from sports?

Here are some suggestions.


One of the most crucial lessons that businesses can learn from sports is the importance of teamwork. In sports, no one player can win the game on their own, even those that compete on their own. It takes a team of players or support staff to work together towards a common goal. Businesses can apply this lesson by creating a collaborative culture where employees feel supported and valued. Employees who feel like they are part of a team are more likely to be engaged and productive.


In sports, a brilliant leader can make all the difference, someone who can motivate and inspire their team to achieve their goals. Business owners can apply this lesson by developing themselves as strong leaders and then doing the same with individuals within their organisation. Consistent leadership can help to create a positive and productive work environment.

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Image: Dendy Darma Satyazi


Sports also teach us about the importance of perseverance because there will always be setbacks and failures. But it is important to never give up. The best athletes are the ones who can carry on through tough times. Businesses can apply this lesson by creating a culture of resilience within their organisation. When resilient employees are more likely to bounce back from setbacks and achieve their goals.


In sports, teams are constantly looking for new ways to improve their performance. They are always looking for new strategies and tactics. Businesses can apply this lesson by creating a culture of innovation within their organisation. When employees are encouraged to think creatively, they are more likely to come up with new ideas that can help the business grow.

Focus On The Process

In sports, it is crucial to focus on the process of getting better, not just on the outcome of the game, match, or event. This is a valuable lesson for businesses and the importance to focus on continuous improvement, even if it does not lead to immediate results.

Be Adaptable

Teams and individuals need to be able to adapt to their opponents and to changing conditions, in whatever sport they are competing. Businesses need to be able to do the same thing. They need to be able to adapt to changes in the market, technology, and customer preferences.

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Image: Ethan Hu

Have Fun

Sports are supposed to be fun and if you are not enjoying yourself, you're less likely to be successful. The same is true for businesses. If employees are not enjoying their work, they are less likely to be productive.

Sports can teach us a lot about business. By applying the lessons that we learn from sports, we can create businesses that are successful and productive and develop high-performing teams who can achieve remarkable things.

However, there have been some high-profile financial failings in the world of sports, particularly in football and rugby in recent years, and there are numerous commercial challenges for others.

So, what has, or could, professional, or indeed amateur sports, learnt from the business world?

Sports are a multi-billion industry, and they continue to grow in popularity. However, there are many areas where sports can learn from businesses to improve their performance, commercial results, and sustainability.

Here are some areas where sports can learn from business:

Data Analytics

Businesses use data analytics to make better decisions about everything from marketing to product development. Sports teams can use data analytics to improve their performance by identifying trends and patterns in player performance, game strategy, and fan behaviour.

Customer focus

Another key lesson that businesses have learned is the importance of putting the customer first. By understanding what customers want and need, businesses can create products and services that are more likely to succeed. Sports can learn a lot from this by focusing on the fan experience. This means creating a positive atmosphere at games, offering affordable tickets, and making it easy for fans to follow their favourite teams.


In recent years, there has been a growing focus on sustainability in business. Businesses are realising that they need to operate in a more environmentally friendly way in order to protect the planet for future generations. Sports can learn a lot from this by taking steps to reduce their environmental impact. This could include things like using recycled materials, reducing energy consumption, and planting trees.

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Image: Melanie Deziel

Marketing and branding

Businesses invest heavily in marketing and branding to build their reputation and attract customers. Sports organisations can learn how to market to a diverse audience, which is something businesses have been successful in doing for many years. By reaching a wider audience, and using inclusive marketing campaigns, they can attract more fans and sponsors.

Diversity and Inclusion

Businesses are increasingly focused on diversity and inclusion, which means creating an environment where everyone feels welcome and respected, regardless of their race, gender, sexual orientation, or disability. Sports organisations can achieve this by hiring a diverse workforce, promoting diversity and inclusion in their workplace policies, and providing education and support for all their employees.

Sports and business may seem like two vastly different worlds, but they have more in common than we think, and both should learn from each other.

How are you going to expand your knowledge this week?

Who can help you resolve a problem?

And where are you going to find inspiration?

Have a brilliant week!

Dave Rogers, Chief Business Explorer, Fuelled Fit and Fired Up

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