Invest Your Time

If Paul McCartney wrote Eight Days a Week today, he might call it Always Online.

Because let’s be honest — that’s what it feels like running a business in 2025. Emails ping, Teams flashes, WhatsApp buzzes, notifications multiply… and somehow, we still think we can squeeze more into the same 24 hours.

But time hasn’t changed. What’s changed is how we trade it.

We can’t create more hours, but we can decide where to invest our best energy.

The 2Q Focus Filter

Whenever something lands on your desk (or in your inbox), ask yourself two simple questions:

1️⃣ Am I good at it?

2️⃣ Do I want to do it?

From there, you get four options:

✅ Yes + Yes: Do more of it, this is where your energy thrives.

❌ No + No: Delete or delegate, it’s draining you and your time.

💡 Yes + No: Teach or systemise, build capability in others.

🚀 No + Yes: Learn it or collaborate, that’s where growth lives.

The Shift

We often talk about time management, but the truth is it’s attention we’re losing.

Technology can help, but only if we use it intentionally. AI can save time, if we stop using that time to fill it with more noise.

The goal isn’t to do more. It’s to do what matters.

Reflection

What would change if you spent your week only on what you’re great at and enjoy?

Freedom isn’t found in adding hours, it’s in choosing where to spend them.

So next time you catch yourself wishing for an eighth day, pause and ask:

Am I spending my time, or investing it?

Have a brilliant week!

Dave Rogers – The Business Explorer

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If you’re looking for shortcuts, shiny objects, or silver-bullet promises, I’m not the right person for you. But if you like grounded advice, better questions, and a spark of curiosity… you’re in the right place.