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AI, or not AI, That is the question

Have you used AI? What have you created?

Having taken time to warm up to the idea of AI to help create content, I now use it regularly, including generating ideas for this weekly newsletter. Thinking about it, perhaps I shouldn’t have admitted that in writing. Now everyone will try to decide which bits are me and which are not.

And how will I feel if the robot’s work is deemed better? Ah well, I’ll have to live with that, I suppose. Hopefully, my personality will shine through. 😊

Artificial intelligence has been rapidly changing the world around us for many years. From self-driving cars to facial recognition software, AI is all around us, significantly impacting our lives. But how did we get here? And what does the future hold for AI?

While some people are excited about the potential of AI, others are more cautious, and I was one of those people. My early experiences with the new phase of natural languages processing tools, like Chat GPT or Bard, were one of scepticism. How is it going to help me? What is all the excitement about? And where is its personality? 

And then it hit me. I was using AI like a search engine rather than conversing with it and taking the time to construct more detailed requests and prompts. After this epiphany, I’ve never looked back. My curiosity does the ‘donkey work’ for me, and then I add my personality to it, producing content more efficiently. I’ll let you decide whether it’s effective!

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Image: Maxim Konchilskiy

Most people seem to be willing to give AI a chance. In a recent survey, 72% of Americans said they believe AI will have a positive impact on society. And there are a few reasons why people are willing to accept and test AI. First, AI is already being used in many everyday products and services. For example, most people use search engines like Google or Bing, which use AI to personalise their search results.

Second, AI is becoming more and more affordable. In the past, AI was only available to large companies with deep pockets. Now many affordable AI tools are available to small businesses and individuals.

And third, AI is becoming more user-friendly, with many AI tools designed to be easy to use, even for people with little technical experience.

But how can you use AI to help with your content creation?

Here are a few ideas:

1.      AI can generate new ideas for content by analysing large amounts of data and identifying patterns. If you struggle to develop new and creative suggestions, then this may help.

2.      Prompted correctly, AI can write more engaging and informative content using natural language processing to understand your intent. Tailoring the content to a target audience and making it more relevant to the reader.

3.      AI can personalise content to the individual user by understanding their interests and preferences, providing a more engaging experience.

4.      For businesses operating across multiple countries, AI translation can help make content more accessible to wider audiences by producing messages in several languages.

5.      Using more specific prompts, AI can identify and remove bias from content. Making it a fair and accurate representation.

The one clear thing is that this plethora of AI tools are not going away anytime soon, and the hot AI topics will continue to be discussed for the foreseeable future.

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Image: Gerard Siderius

So, what is the world talking about when it comes to AI?


Clearly, AI has the potential to benefit society in many ways, such as by improving healthcare, transportation, and education. It can help create new jobs and make our lives more efficient and convenient. Through its capability to automate tasks that are currently done by humans, it does raise concerns about how we develop new skills, in different areas to compensate.

Malicious Intent

Understandably, there is concern that AI can be used with malicious intent, perhaps spreading misinformation, creating inappropriate content, or developing computer viruses. It is crucial to be aware of these risks and to take steps to mitigate them, whatever your business.


With the latest AI systems capable of collecting and analysing significant amounts of data about individuals, should we be concerned about our privacy being invaded? Taking further steps to protect our information, particularly online, is inevitable.


AI systems are trained on data that is created by humans, which can lead to bias, reflecting what is present in the data. Being aware of this results in steps being taken to mitigate it or perhaps even remove it completely.


AI raises many ethical questions, such as who should be held accountable for the actions of AI systems. Having an open dialogue about all issues and then developing ethical guidelines accordingly is crucial for the ongoing development and use of AI.

The Future

AI is a rapidly developing technology, and the future is difficult to predict. What is clear is that AI will have a major impact on our lives in the years to come. Embracing a move to new technology and considering prospective applications will ensure we get the most from it. And it will become as ‘regular’ as the plethora of other technologies we have accepted into our lives over time.

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Image: Andy Kelly

On a brighter note, we could even have a little fun with AI, and ask it the questions we all all want the answers to. Such as:

Can a panda ride a surfboard?

What is the meaning of life?

Can you build me a robot friend?

When poison passes its sell-by date, is it potent (asking for a friend)?

What are the lottery numbers?

And while Bard tells me they will try their best to answer these questions, even if they are a little silly, it is helping people learn about AI and enjoy the interactions.

To conclude, AI is a powerful technology that has the potential to change our world in many ways. But, as AI continues to develop, at pace, it is important for us to debate responsible, ethical, and fair use.

What do you think about AI?

What are your plans for using AI in the future?

And have you any worries?

I’d love to know.

Have a brilliant week!

Dave Rogers, Chief Business Explorer, Fuelled Fit and Fired Up

Why not check out our new YouTube channel, THE BUSINESS EXPLORERS

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